inVentiv Health Research & Insights' DetailAnswers audit is an established leader in the delivery of national estimates of personal selling activity. This audit has tracked office-based physicians since 1989, hospital-based physicians since 1991, and nurse practitioners and physician assistants (NP/PAs) since 2000. DetailAnswers allows clients to monitor and trend the selling activity of their sales force and the competition’s. Companies can also measure the influence of their own details on prescribing and then analyze the impact of their adjustments.
With a vast number of panelists across more than 30 specialties, DetailAnswers delivers a comprehensive, reliable view of detailing activity. Data can be segmented by therapeutic class, corporation, company, or product, and cut by physician specialty to arrive at the specific market view your decisions require.
Pharmaceutical and biotech companies use DetailAnswers to attain monthly analysis of
- Call volume
- Detail volume
- Detailing expenditures
- Detail length
- Detail/rep frequency
- Sample information
- Product forms detailed
- And more
For more information, contact us today.
DetailAnswers was formerly the Personal Selling Audit and Hospital Personal Selling Audit (PSA/HPSA).