Journal advertising is one of the most reliable and trusted methods for reaching physicians. inVentiv Health Research & Insights' JournalAnswers audit provides comprehensive and timely coverage of pharmaceutical company advertising in more than 400 journals targeting healthcare professionals. The audit enables strategic and trend analysis of competitive journal promotion at the product, drug class, company, and publication levels.
Clients use JournalAnswers to
- Uncover trends in competitors’ promotional strategies
- Identify journal categories and media channels targeted for promotion
- Perform analysis on the imagery and message of an individual ad or series of ads
- Access links to product-specific websites to explore messaging across other avenues of promotion
Each unique journal ad can be viewed in the convenient, easy-to-use Ad Browser.
The audit and Ad Browser are updated monthly and are accessible through our online
Answer Generator ™.
For more information, contact us today.
JournalAnswers was formerly the Professional Journal Audit (PJA).