Questions Answered

Rely on MPA™ to answer key business questions such as

  1. How does my brand’s share of voice compare nationally versus in selected regions among “high value” physicians? Does this correlate to my brand’s market share in these areas?
  2. Are our field force resources competitive in certain areas of the country? What has been the impact of increasing the number of sales reps on my brand’s share of voice?
  3. What percentage of physicians detailed on my product was invited to attend a medical education event in the past month? How does this compare with the competition?
  4. How does my brand’s share of sampling compare with the competition? How does this correlate to my brand’s sales performance and market share?
  5. How do physicians perceive my brand’s formulary access versus the competition's?

For more information, contact us today.