Rely on MPA™ to answer key business questions such as
- How does my brand’s share of voice compare nationally versus in selected regions among “high value” physicians? Does this correlate to my brand’s market share in these areas?
- Are our field force resources competitive in certain areas of the country? What has been the impact of increasing the number of sales reps on my brand’s share of voice?
- What percentage of physicians detailed on my product was invited to attend a medical education event in the past month? How does this compare with the competition?
- How does my brand’s share of sampling compare with the competition? How does this correlate to my brand’s sales performance and market share?
- How do physicians perceive my brand’s formulary access versus the competition's?
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