DetailAnswers Plus

The DetailAnswers Plus Promotional Audit (formerly the Metropolitain Promotional Audit or MPA™) is a syndicated service providing a more granular market view.  It taps a large panel of physicians across a range of specialties to provide valuable competitive insights regarding promotional activities at the region- or physician-segment level.  This translates into enhanced competitive intelligence regarding promotional activities and opportunities for improved resource allocation.

Physicians report on a variety of metrics, including

  • Call volume
  • Product detail volume and share of voice
  • Product detail position
  • Physician reach
  • Call and detail frequency
  • Average and total detail minutes
  • Sales representative rating
  • Medical education attendance
  • Use of product samples
  • Intent to prescribe
  • Managed care formulary access

 

For more information, contact us today.