The DetailAnswers Plus Promotional Audit (formerly the Metropolitain Promotional Audit or MPA™) is a syndicated service providing a more granular market view. It taps a large panel of physicians across a range of specialties to provide valuable competitive insights regarding promotional activities at the region- or physician-segment level. This translates into enhanced competitive intelligence regarding promotional activities and opportunities for improved resource allocation.
Physicians report on a variety of metrics, including
- Call volume
- Product detail volume and share of voice
- Product detail position
- Physician reach
- Call and detail frequency
- Average and total detail minutes
- Sales representative rating
- Medical education attendance
- Use of product samples
- Intent to prescribe
- Managed care formulary access
For more information, contact us today.