Launched in 2002, inVentiv Health Research & Insights' eAnswers audit was the first in the industry to monitor electronic promotions to physicians. This audit provides competitive insight into online promotional activities across the pharmaceutical industry at the company, therapeutic class, and product levels. It allows clients to measure the impact of this channel as part of the total promotional picture.
Clients use eAnswers to
- Gain insight into the strategies their competitors are using
- Review the types of e-promotional activities being used
- Understand the audiences being reached
For more information, contact us today.
eAnswers was formerly the ePromotion Audit (ePromo).