Custom Qualitative Research

inVentiv Health Research & Insights provides a breadth of qualitative research services. Our moderators have extensive experience with multiple respondent types, including physicians and residents, physician assistants, nurse practitioners, physician office managers, payers, and patients. Study objective examples include

  • Market assessment
  • Disease overview
  • Market evolution
  • Identification of unmet needs
  • Competitive assessments
  • Identifying key product attributes
  • Product profiling and concept testing
  • Pricing, reimbursement, and value proposition assessments
  • Message crafting and campaign development

Our qualitative methodologies include US and global telephone interviews, face-to-face interviews, in-person and online focus groups, as well as group "revolutions," bulletin boards, and more.

For more information, contact us today.