Promotional Message Tracking
inVentiv Health Research & Insights offers both aided and unaided promotional effectiveness measurement.
Rapid Recall SM message effectiveness studies measure and monitor the effectiveness of internal and competitive sales force messages. This study provides aided recall from healthcare professionals regarding specific selling messages for a brand. Learn more.
Verbatim Services provide unaided message recall in conjunction with PSA, HPSA, and NP/PA audits regarding the themes of product-level discussions taking place between pharmaceutical sales representatives and healthcare professionals. Learn more.
For more information, contact us today.