KOL Influence Mapping
Our Key Opinion Leader (KOL) services help leading pharmaceutical and biotech companies maximize the impact of their medical science liaisons, clinical nurse educators, speaker bureaus, and publication planning efforts.
We use a peer-to-peer survey approach to identify, map, and profile KOLs. This approach is more accurate, objective, and thorough than traditional methods, allowing you to reach KOLs who actually influence others. Our method allows you to
- Distinguish between global, national, regional, and “up-and-coming” experts for a particular condition
- Understand the influence of these KOLs
- Customize geographic alignments
- Define the target audience or screening criteria
- Answer specific questions such as perceived public speaking quality or work with formularies
Payer Opinion Leader (POL) Influence Mapping
inVentiv Health Research & Insights is also able to identify the healthcare professionals that payers look to for formulary recommendations and treatment guideline decisions. This is a valuable aid for efforts dedicated to obtaining managed care formulary acceptance or gaining inclusion of new therapies into treatment guidelines.
For more information, contact us today.